Based on the BCG Matrix,a product in a ________ market position typically generates enough cash to fund other investments.
A) high share/high growth
B) high share/low growth
C) low share/high growth
D) low share/low growth

Question

Quizplus · Accepted Answer

According to the BCG Matrix, products in a high share/low growth market position are considered "cash cows." These products generate a lot of cash but have limited growth potential. This excess cash can then be used to fund other investments or products within the company. Therefore, choice B is the correct answer.

Based on the BCG Matrix,a Product in a ________ Market