A marketer would most likely use the BCG Matrix or GE/McKinsey Portfolio Planning Grid to make decisions about ________.
A) media concepts
B) new product ideas
C) resource allocations
D) distribution channels

Question

Quizplus · Accepted Answer

The BCG Matrix and GE/McKinsey Portfolio Planning Grid are both tools used to assess and prioritize a company's portfolio of products or business units. They help a marketer make decisions about resource allocation and which products or business units to invest in, maintain, or divest. Therefore, the most likely choice is C, resource allocations.

A Marketer Would Most Likely Use the BCG Matrix or GE/McKinsey