Positioning statements are strategy statements that specify the needs of the target market and the marketing mix that will be implemented to develop brand awareness.

Question

Quizplus · Accepted Answer

Positioning statements are strategic statements that outline how a brand or product uniquely meets the needs of its target market in comparison to its competitors, focusing on the unique value or benefit it offers, rather than specifying the marketing mix elements.

Positioning Statements Are Strategy Statements That Specify the Needs of the Target