According to the BCG growth-market share matrix,________ are strategic business units with products that have low market shares in fast-growth markets.
A) question marks
B) cash cows
C) dogs
D) stars
Correct Answer:
Verified
Q30: The marketing research process is more productive
Q31: Cable television,video games,the Internet,and word-of-mouth referral networks
Q32: Which of the following is a limitation
Q33: Based on the BCG Matrix,a product in
Q34: In the product hierarchy,which level would most
Q36: The growth-market share matrix developed by the
Q37: A(n)_ strategy involves using a common technology
Q38: Exploratory research is typically large scale,highly structured,and
Q39: According to the BCG growth-market share matrix,_
Q40: During the new product development process,gathering consumer
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