Regression analysis is primarily used by marketers to ________.
A) evaluate strengths
B) develop sales forecasts
C) assess competitors' brands
D) manage the marketing mix

Question

Quizplus · Accepted Answer

Regression analysis is commonly used for developing sales forecasts. It is a statistical technique that helps to predict future sales based on historical data, which is useful for marketers in determining future sales projections and making informed strategic decisions.

Regression Analysis Is Primarily Used by Marketers to ________