Which of the following is a true statement about forecasts,budgets and marketing mix plans?
A) They should be developed independently.
B) They should be developed with a BCG Matrix.
C) They should be developed simultaneously.
D) They should be developed with a SWOT analysis.

Question

Quizplus · Accepted Answer

Forecasts, budgets and marketing mix plans should be developed simultaneously as they are interrelated and affect each other. Developing them independently may result in inconsistencies and inefficiencies. Using BCG matrix or SWOT analysis can be helpful in developing these plans, but it is not a requirement.

Which of the Following Is a True Statement About Forecasts,budgets