A(n)________ is a document that describes the marketing environment,outlines the marketing objectives and strategies,and identifies how the company will implement and control those strategies.
A) communications plan
B) operational plan
C) marketing plan
D) financial plan

Question

Quizplus · Accepted Answer

A marketing plan is a comprehensive document that outlines a company's marketing objectives, strategies, and implementation and control measures. It takes into account the company's marketing environment, including its target audience, competition, and overall industry trends, to guide decision making and resource allocation. A communications plan focuses specifically on how a company will communicate with its target audience, while an operational plan outlines the day-to-day logistics of running the business. A financial plan lays out a company's financial goals and projections, but does not necessarily address marketing specifically.

A(n)________ Is a Document That Describes the Marketing Environment,outlines the Marketing