Which of the following would LEAST likely be used to forecast future sales of a product?
A) market interval scales
B) sales force estimates
C) expert opinions
D) market tests

Question

Quizplus · Accepted Answer

Market interval scales are used to measure attitudes and perceptions of customers towards a product or brand. They do not directly provide information about future sales figures and are therefore least likely to be used for forecasting sales. Sales force estimates, expert opinions, and market tests are all commonly used methods for forecasting future sales.

Which of the Following Would LEAST Likely Be Used to Forecast