Customer satisfaction surveys,secret-shopper reports,and return on marketing investment models are all examples of ________.
A) balanced report card categories
B) marketing measurement tools
C) brand awareness assessments
D) advertising score cards

Question

Quizplus · Accepted Answer

Customer satisfaction surveys, secret-shopper reports, and return on marketing investment models are all examples of marketing measurement tools, which are used to evaluate the effectiveness of a company's marketing efforts.

Customer Satisfaction Surveys,secret-Shopper Reports,and Return on Marketing Investment Models Are