It is standard practice that marketing budget allocations be based on a percentage of past sales and profits.

Name: It is standard practice that marketing budget allocations be based on a percentage of past sales and profits.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While past sales and profits may be one factor considered when determining marketing budget allocations, there is no one-size-fits-all approach and many other factors such as industry trends, competition, new product launches, and branding goals may also be taken into account.

It Is Standard Practice That Marketing Budget Allocations Be Based