Effective marketing objectives should be all of the following EXCEPT ________.
A) specific
B) relevant
C) aspirational
D) time-specific

Question

Quizplus · Accepted Answer

Effective marketing objectives should be specific, relevant, and time-specific. Aspirational objectives are goals that are desirable but not necessarily achievable, and therefore are not effective for guiding marketing strategies.

Effective Marketing Objectives Should Be All of the Following EXCEPT