Since marketing plans are primarily persuasive documents used to gain financial resources,any uncertainties or risks associated with the marketing strategy are omitted.

Question

Quizplus · Accepted Answer

Uncertainties and risks associated with the marketing strategy should not be omitted from marketing plans. In fact, acknowledging and addressing potential risks can increase the credibility of the marketing plan and enhance its effectiveness in gaining financial resources.

Since Marketing Plans Are Primarily Persuasive Documents Used to Gain