Most marketing plans establish the size and needs of target segments but not the details of the marketing mix.

Question

Quizplus · Accepted Answer

Most marketing plans establish both the size and needs of target segments as well as the details of the marketing mix, which includes the product, price, promotion, and place/distribution strategies. The marketing mix is a crucial component of the marketing plan as it outlines how the company will meet the needs of the target segments with its product or service offering, pricing strategy, promotional messaging and tactics, and channels of distribution.

Most Marketing Plans Establish the Size and Needs of Target