According to research by Frederick Reichheld,which of the following post-consumption questions is the most predictive of future consumer behaviors?
A) How likely is it that you would recommend [company X] to a friend or colleague?
B) How strongly do you agree that [company X] deserves your loyalty?
C) How likely is it that you will continue to purchase products from [company X]?
D) How strongly do you agree that [company X] sells quality products?

Question

Quizplus · Accepted Answer

According to Reichheld's research, the Net Promoter Score, which is determined by asking customers how likely they are to recommend a company to others, is the most predictive question of future consumer behaviors. Therefore, option A, which directly asks this question, is the best choice.

According to Research by Frederick Reichheld,which of the Following Post-Consumption