All of the following are indicators of how well customers are responding to their experiences with a firm and its products EXCEPT ________.
A) repeat-purchase intention
B) intention-to-recommend
C) customer satisfaction
D) brand personality

Question

Quizplus · Accepted Answer

Brand personality is not directly related to the customer's response to their experiences with a firm and its products, whereas repeat-purchase intention, intention-to-recommend, and customer satisfaction are all indicators of customer satisfaction and loyalty.

All of the Following Are Indicators of How Well Customers