________ is the impact on business performance resulting from the implementation of specific marketing activities.
A) Return on marketing investment
B) Marketing accountability
C) Situation assessment
D) Brand health

Question

Quizplus · Accepted Answer

Return on marketing investment (ROMI) measures the impact on business performance resulting from the implementation of specific marketing activities. It helps businesses understand the effectiveness of their marketing expenditures and whether it is generating profitable returns. ROMI is an important metric for marketers and businesses, as it provides a quantifiable measure of the value of marketing efforts.

________ Is the Impact on Business Performance Resulting from the Implementation