Strategic planning for a firm such as Disney with several SBUs probably most likely occurs ________.

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Strategic planning for a firm such as Disney would occur at both the corporate level and the business unit level, as the company has several SBUs that operate independently but are also part of the larger Disney brand. The corporate level strategy would focus on overarching goals and initiatives for the company as a whole, while business unit strategies would be developed to address the specific needs and goals of each SBU. This dual approach allows for both cohesion and flexibility within the company's overall strategy.

Strategic Planning for a Firm Such as Disney with Several