The core purpose of a firm should relate to short-term financial goals that can be readily accomplished with an effective marketing mix.

Question

Quizplus · Accepted Answer

The core purpose of a firm should relate to the long-term objectives of creating value for customers, stakeholders, and society as a whole. While financial goals are important, they should not be the sole focus of a firm's core purpose, and an effective marketing mix alone cannot achieve a firm's objectives.

The Core Purpose of a Firm Should Relate to Short-Term