An undifferentiated marketing strategy will most likely be successful if the ________.
A) product or service has wide appeal
B) market has many strong competitors
C) product is sold primarily to businesses
D) market segment demands superior value

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy is best suited for a product or service that has wide appeal, as it targets a broad range of customers without specifically tailoring its offerings to individual segments. This approach is most effective when a product or service meets the general needs of a broad range of customers and does not require customization or advanced features to appeal to different market segments.

An Undifferentiated Marketing Strategy Will Most Likely Be Successful If