What is the first step in the process of selecting a target market?
A) positioning segments in a market portfolio
B) determining competitive superiority
C) searching for competitive advantages
D) evaluating segment attractiveness

Question

Quizplus · Accepted Answer

The first step in the process of selecting a target market is evaluating segment attractiveness. This involves assessing the potential of each segment in terms of size, growth, profitability, and competition. Once the segment attractiveness has been evaluated, the marketer can then move on to positioning segments in a market portfolio and determining competitive superiority. Searching for competitive advantages comes later in the process when the marketer is developing a marketing mix for the chosen target market.

What Is the First Step in the Process of Selecting