Which of the following will most likely occur if a firm shifts from an undifferentiated marketing program to a differentiated marketing program?
A) decreasing organizational complexity
B) increasing benefits of scale
C) decreasing product portfolio
D) increasing per-unit costs

Question

Quizplus · Accepted Answer

Shifting from an undifferentiated marketing program to a differentiated marketing program will likely require the firm to develop different marketing strategies and promotional campaigns for each target segment. This could increase the per-unit costs of production as the firm would need to invest more in research and development, product customization, and advertising.

Which of the Following Will Most Likely Occur If a Firm