A company would most likely adopt an undifferentiated targeting strategy in order to ________.
A) remove the need for clear positioning
B) reduce production and advertising costs
C) more efficiently focus on its CRM strategy
D) compete successfully in a highly competitive market

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy involves treating the entire market as one segment and offering a single marketing mix to all customers. By doing so, the company can reduce production and advertising costs as there is only one product and one message to promote. This strategy is typically adopted by companies selling mass-consumer products with little variation in customer needs and preferences.

A Company Would Most Likely Adopt an Undifferentiated Targeting Strategy