Which of the following is the placement of a product or service in the minds of targeted customers?
A) segmentation
B) positioning
C) promotion
D) targeting

Question

Quizplus · Accepted Answer

Positioning refers to the placement of a product or service in the minds of targeted customers. Segmentation is the process of dividing a large market into smaller segments based on certain characteristics, while targeting refers to selecting specific segments to market the product or service to. Promotion refers to the marketing communication activities used to inform and persuade potential customers about a product or service.

Which of the Following Is the Placement of a Product