Which market analysis method is able to identify the value that different segments place on different product attributes?
A) scanner data
B) conjoint analysis
C) panel data
D) experiments

Question

Quizplus · Accepted Answer

Conjoint analysis is a market analysis method that helps identify the value that different segments place on different product attributes. It typically works by presenting a set of product profiles to respondents and asking them to rate or choose their preferred options. The profiles vary in terms of attribute levels, such as price, quality, features, design, and brand, and the analysis then uses statistical models to estimate the relative importance of these attributes and levels for different segments. Scanner data, panel data, and experiments can also provide valuable market insights, but they do not specifically focus on identifying the value of product attributes for different segments.

Which Market Analysis Method Is Able to Identify the Value