Which of the following is NOT one of the ways that the Internet has changed distribution systems?
A) decreasing market transparency
B) reaching new customer segments
C) lowering customer switching costs
D) improving direct marketing effectiveness

Question

Quizplus · Accepted Answer

The Internet has had the opposite effect of decreasing market transparency. With the vast amount of information available online, customers now have more access to product and pricing information than ever before, making markets more transparent. The other choices (B, C, D) are all ways in which the Internet has changed distribution systems.

Which of the Following Is NOT One of the Ways