What is the first step in designing a channel strategy?
A) benchmarking the firm's capabilities
B) understanding customer needs
C) assessing channel alternatives
D) evaluating intermediaries

Question

Quizplus · Accepted Answer

Understanding customer needs is the first step in designing a channel strategy because it helps companies identify the most effective ways to reach their target audience and deliver value to them. By understanding their customers' preferences, behaviors, and expectations, companies can design a channel strategy that aligns with their needs and provides a competitive advantage.

What Is the First Step in Designing a Channel Strategy