The increasing use of multiple-channel distribution systems has led to firms developing different products for different channels.

Question

Quizplus · Accepted Answer

When a firm uses multiple-channel distribution systems, they have to consider the different requirements and capabilities of each channel. This often results in the development of different products for each channel to ensure that the product fits the channel's specific needs and requirements. For example, a product sold through a physical retail store may need to have different packaging and display than the same product sold online.

The Increasing Use of Multiple-Channel Distribution Systems Has Led to Firms