Businesses are more likely to use advertising in specialized media than in mass media to reach customers in business-to-business markets.

Question

Quizplus · Accepted Answer

Businesses in B2B markets often have niche target audiences and specialized media channels (such as industry publications, conferences, and trade shows) offer a more cost-effective and targeted way to reach them compared to mass media channels like TV or newspapers.

Businesses Are More Likely to Use Advertising in Specialized Media