During the 2003 World Cup,which was held in Japan and South Korea,Puma got a well-known sushi chef to create a special Puma sushi roll that was served in select Japanese restaurants in cities around the world.Puma also discretely announced the sponsorship in its company-branded chopsticks,sake cups,and napkins.At the same time,Puma partnered with the Terence Conran design shop to sell an exclusive version of its World Cup soccer boot,holding weekend sushi-making events at the home furnishings store.Which marketing mix element does this strategy illustrate?
A) product
B) price
C) place
D) promotion
E) branding

Question

Quizplus · Accepted Answer

This strategy illustrates the promotion element of the marketing mix. Puma used various promotional tactics to announce their sponsorship and create buzz around their brand, including partnering with a well-known sushi chef and hosting events at a design store. The use of company-branded chopsticks, sake cups, and napkins also falls under the promotion category.

During the 2003 World Cup,which Was Held in Japan and South