________ means the receiver of the message has become mentally engaged in some way with the ad and the product.
A)Attention
B)Perception
C)Selection
D)Interest
E)Awareness

Question

Quizplus · Accepted Answer

Interest is the stage where the receiver of the message becomes mentally engaged with the ad and product. It is the point where the recipient starts to show a desire for the product or service. Attention is the first stage, where the recipient notices the ad, but this doesn't guarantee mental engagement. Perception is the process of interpreting the message, and selection is the point where the recipient decides whether to engage further or not. Awareness is the initial stage where the recipient gains knowledge of the product, but it doesn't guarantee mental engagement.

________ Means the Receiver of the Message Has Become Mentally