New product campaigns and brand reminder ads are typically designed to create and maintain a high level of brand ________.
A)transformation
B)learning
C)synergy
D)semiotics
E)awareness

Question

Quizplus · Accepted Answer

New product campaigns and brand reminder ads are designed to increase brand awareness, which refers to the degree to which consumers are familiar with and recognize a brand. Being aware of a brand can ultimately lead to brand loyalty and purchase behavior.

New Product Campaigns and Brand Reminder Ads Are Typically Designed