Which of the following best explains why many advertisements,particularly television advertisements,are designed to be intrusive?
A) Exposure cannot be achieved without intrusion.
B) Intrusive ads are more likely to create synergy.
C) The media environment is so cluttered that it is difficult to gain the audience's selective attention.
D) Intrusive ads are more likely to arouse curiosity.
E) Intrusive ads are more frequently associated with positive emotions.

Question

Quizplus · Accepted Answer

The media environment is so cluttered with ads that it is difficult to gain the audience's selective attention. By being intrusive, ads stand out and have a higher chance of being noticed.

Which of the Following Best Explains Why Many Advertisements,particularly Television