Question 1

Socialtizing is a combination of ________ and corporate driven social chatter online.
A) networking
B) advertising
C) brand advocating
D) mobile marketing
E) viral marketing

Accepted Answer

Socialtizing is a blend of advertising and corporate-driven social chatter online, where companies use social media platforms to promote their products or services.

Question 2

Direct-response programs are typically designed to ________.
A) build brand awareness
B) inspire brand loyalty
C) create brand relationships
D) generate transactions
E) provide comparative information

Accepted Answer

Direct-response programs are designed to generate transactions by prompting consumers to take immediate action, such as making a purchase or filling out a form.

Question 3

Which of the following is one of the traditional media of direct-response marketing?
A) television
B) radio
C) newspapers
D) catalogs
E) cable

Accepted Answer

Catalogs have been a traditional form of direct-response marketing, allowing customers to physically browse and order products through mail-in forms or online ordering. While television, radio, newspapers, and cable can all be used for direct-response marketing, catalogs are a specifically traditional form of this marketing strategy.

Question 4

A company's ________ is the online face it presents to the public.
A) website
B) intranet
C) extranet
D) portal
E) interface

Accepted Answer

A website is the online platform where a company presents its information and interacts with the public. Intranet, extranet, and portal are more internal communication and collaboration tools, while interface is a broad term that includes the design and functionality of a website or software.

Question 5

Electronic walls and kiosks are both examples of ________.
A) earned media
B) paid media
C) interactive media
D) social media
E) viral media

Accepted Answer

Electronic walls and kiosks are examples of interactive media, as they allow users to interact with digital content and information. Earned media refers to publicity earned through promotional efforts other than paid advertising, paid media refers to advertising space purchased for promoting a product, service or brand, social media refers to online platforms and tools that enable users to create, share, and communicate content, and viral media refers to content that spreads rapidly and widely.

Question 6

In B2B marketing,sales reps compile information about the customer,profiles of the customer's market,and pricing charts in packets of information known as ________.
A) rate cards
B) take-aways
C) promotions
D) media kits
E) sales kits

Accepted Answer

Sales reps compile information into packets of information known as sales kits to provide to potential customers. Sales kits typically include information about the product or service being offered, pricing information, and information about the customer's market or industry.

Question 7

Which of the following is most likely a proactive form of customer service?
A) tech support
B) shoppers' surveys
C) feedback cards
D) mystery shoppers
E) loyalty programs

Accepted Answer

The answer of Which of the following is most likely...

Question 8

A sales kit would most likely be used in which of the following situations?
A) B2C2C marketing
B) B2B marketing
C) customer service
D) tech support
E) employee training programs

Accepted Answer

A sales kit is typically used in business-to-business (B2B) marketing where a salesperson can present the company's products or services to potential clients. It contains informational materials such as product brochures, sales sheets, and pricing information to help the salesperson close the deal.

Question 9

Which of the following would a brand communication team most likely use to manage social media outlets?
A) Off-the-Wall
B) Hulu
C) Amazon.com
D) Hootsuite
E) Constant Contact

Accepted Answer

Hootsuite is a social media management platform that helps brands manage and schedule their social media content across various platforms, making it the most relevant tool for a brand communication team.

Question 10

Media sales reps compile profile information about the people who watch,listen to,or read the medium,along with numbers describing audience size and geographical coverage,in packets of information known as ________.
A) rate cards
B) take-aways
C) promotions
D) media kits
E) sales kits

Accepted Answer

Media sales reps compile information about their medium, audience size and geographical coverage into packets of information known as media kits.

Question 11

Which of the following is NOT an example of merchandising material?
A) press release
B) shelf talker
C) end-of-aisle display
D) in-store banner
E) sample dispenser

Accepted Answer

A press release is not an example of merchandising material as it is a written or recorded statement intended for the media to inform the public or generate publicity. The other options listed are all examples of merchandising materials used in retail stores to promote products and increase sales.

Question 12

A(n)________ is an easily portable mini-computer.
A) smart phone
B) digital installation
C) electronic wall
D) flash drive
E) webisode

Accepted Answer

A smart phone fits the definition of an easily portable mini-computer as it has many of the same functions and capabilities as a computer in a smaller, handheld device.

Question 13

A blog that plugs a product in return for cash or freebies is referred to as a ________.
A) referral
B) paid post
C) product placement
D) microblog
E) plug-in

Accepted Answer

A paid post is a blog post that is sponsored by a company or brand in exchange for payment or free products. This is different from product placement, which involves the subtle inclusion of a product within the content of a blog or other media. Referrals and microblogs are different types of content, and a plug-in typically refers to a software extension rather than a type of blog post.

Question 14

A(n)________ is a personal publishing site created by an individual to write about things that interest him or her.
A) intranet
B) chat room
C) blog
D) extranet
E) chat net

Accepted Answer

A blog is a personal publishing site where an individual can express their opinions, share their knowledge, and write about things that interest them. It can contain text, images, and multimedia content that can be updated regularly. An intranet is a private network within an organization, while an extranet is a private network that allows external users to access specific resources. A chat room or chat net is a platform for real-time online communication. Therefore, the best choice for this description is C, blog.

Question 15

________ materials bring together all the elements of a sale,including the consumer,the product,and often price deals.
A) Corporate
B) Point-of-sale
C) Publicity
D) Promotional
E) Public relations

Accepted Answer

Point-of-sale materials are designed to influence the consumer's buying decision at the point where the product is actually purchased. These materials include display units, signs, posters, and other materials located at the retail store. Their purpose is to draw the consumer's attention to the product and encourage them to make a purchase. Point-of-sale materials frequently include promotional pricing or deals, making them effective in increasing sales.

Question 16

Corporate ________ are a way to keep employees and other stakeholders informed,but employees may also be encouraged to have their own.
A) Internets
B) blogs
C) extranets
D) chat rooms
E) technets

Accepted Answer

Blogs are a way for employees to share their thoughts and ideas or to document their experiences. They can also be used to communicate with other stakeholders, such as customers or investors. While internets, extranets, and chat rooms may all be used for communication within a company, they are typically not used for employee-authored content. Technets is not a common term in business communication.

Question 17

Which of the following is most likely a B2B promotional event?
A) news conference
B) media tour
C) trade show
D) tech support
E) sampling

Accepted Answer

Trade shows are typically B2B events where companies showcase and promote their products or services to other businesses in the industry. News conferences, media tours, tech support, and sampling may also be used in B2B marketing, but they are not specifically promotional events.

Question 18

Which of the following would a brand communication team most likely use to post a brand-related video?
A) Off-the-Wall
B) Hulu
C) Amazon.com
D) Hootsuite
E) Constant Contact

Accepted Answer

Hulu is a video streaming platform that can be used to post brand-related videos.

Question 19

________ refers to a website's ability to encourage visitors to stay and investigate the site rather than bounce to another site.
A) Navigation
B) Convergence
C) Stickiness
D) Compatibility
E) Transferability

Accepted Answer

Stickiness is a term used to describe a website's ability to keep visitors engaged and interested in exploring the site. It refers to the site's ability to "stick" or hold onto visitors, encouraging them to stay and interact with the content rather than quickly bouncing away to another site. This can be achieved through a number of factors, including engaging content, clear navigation, and user-friendly design.

Question 20

Which of the following moves individualized communication into a form of mass communication?
A) skyping
B) texting
C) group text messaging
D) opting-in
E) personal selling

Accepted Answer

Group text messaging turns individualized communication into mass communication by allowing one person to send the same message to multiple recipients at once. Skyping, texting, opting-in, and personal selling all involve direct communication between two or a few individuals.

Quiz 13: Owned, Interactive, and Earned Media

Socialtizing is a combination of ________ and corporate driven social chatter online.

Direct-response programs are typically designed to ________.

Which of the following is one of the traditional media of direct-response marketing?

A company's ________ is the online face it presents to the public.

Electronic walls and kiosks are both examples of ________.

In B2B marketing,sales reps compile information about the customer,profiles of the customer's market,and pricing charts in packets of information known as ________.

Which of the following is most likely a proactive form of customer service?

A sales kit would most likely be used in which of the following situations?

Which of the following would a brand communication team most likely use to manage social media outlets?

Media sales reps compile profile information about the people who watch,listen to,or read the medium,along with numbers describing audience size and geographical coverage,in packets of information known as ________.

Which of the following is NOT an example of merchandising material?

A(n) ________ is an easily portable mini-computer.

A blog that plugs a product in return for cash or freebies is referred to as a ________.

A(n) ________ is a personal publishing site created by an individual to write about things that interest him or her.

________ materials bring together all the elements of a sale,including the consumer,the product,and often price deals.

Corporate ________ are a way to keep employees and other stakeholders informed,but employees may also be encouraged to have their own.

Which of the following is most likely a B2B promotional event?

Which of the following would a brand communication team most likely use to post a brand-related video?

________ refers to a website's ability to encourage visitors to stay and investigate the site rather than bounce to another site.

Which of the following moves individualized communication into a form of mass communication?