Which of the following refers to information such as demographic profiles of current customers,response to previous promotions,product sales and distribution patterns,and the budget of how much can be spent on media?
A) client information
B) market research
C) competitive advertising
D) consumer behavior reports
E) media information
Correct Answer:
Verified
Q1: Which of the following provides estimates of
Q2: _ media are chosen based on metrics
Q7: A valuable tool for media planners,_ is
Q8: Which of the following is a standard
Q11: In television,the percent of viewers watching a
Q13: One type of media-related information about markets
Q19: Which concept refers to marketers tracking how
Q20: In radio,the percent of homes actually tuned
Q31: _ describe what a company wants to
Q38: Which concept describes the percent of people
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