What type of schedule is used when proportionately more of the marketing budget is spent in special regions or DMAs?

Question

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A heavy-up schedule is used when a proportionately larger amount of the marketing budget is spent in special regions or DMAs to achieve a higher impact and reach in those areas. This approach is beneficial for businesses operating in regions with higher potential for sales or areas with intense competition.

What Type of Schedule Is Used When Proportionately More of the Marketing