Planners typically make heavier advertising allocations in weak sales areas because these are the areas that promise the greatest growth.

Question

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Planners typically make heavier advertising allocations in strong sales areas because these are the areas where the brand already has a strong presence and advertising can help maintain and increase market share. Weak sales areas may require advertising, but it is not necessarily where the greatest growth potential is.

Planners Typically Make Heavier Advertising Allocations in Weak Sales Areas