Consider the following magazine media schedule as you answer the questions below.

* Target population: 100,000
** those who did not read either of the other two magazines
-70% of Magazine A's readers are part of the target market for a certain advertiser.This percentage represents Magazine A's ________ for this advertiser.

Question

Consider the following magazine media schedule as you answer the questions below.
  
* Target population: 100,000
** those who did not read either of the other two magazines
-70% of Magazine A's readers are part of the target market for a certain advertiser.This percentage represents Magazine A's ________ for this advertiser.

Quizplus · Accepted Answer

Targeted reach refers to the percentage of the target audience that will be reached by a specific media vehicle or advertising campaign. In this case, 70% of Magazine A's readers are part of the advertiser's target market, making the targeted reach 70%. Gross ratings points (A) refer to the total audience reached by a specific media vehicle or advertising campaign. Average frequency (C) refers to the average number of times an individual within the target audience is reached by the advertisement. Effective frequency (D) refers to the number of times an advertisement must be seen by an individual within the target audience in order to achieve the desired effect. Average reach (E) refers to the average number of individuals within the target audience reached by the advertisement.

Consider the Following Magazine Media Schedule as You Answer the Questions