Sorting information in a company's database in order to better target customers is called ________.
A) behavioral targeting
B) merging
C) variable data marketing
D) data mining
E) opt-in marketing

Question

Quizplus · Accepted Answer

Sorting information in a company's database in order to better target customers is known as data mining. Data mining is the process of analyzing large data sets to discover patterns, trends, and associations. By categorizing customers based on their behavior, preferences, and buying habits, companies can create targeted marketing campaigns that are more likely to be effective. Behavioral targeting, variable data marketing, and opt-in marketing are also important strategies for targeting customers, but they are not specific to sorting information in a database. Merging, on the other hand, is a process of combining two or more data sets to create a single, unified data set, and while it is related to database management, it is not specifically focused on targeting customers.

Sorting Information in a Company's Database in Order to Better