The financial contribution through sales volume of an individual customer or customer segment over a length of time is known as ________.
A) return on investment
B) lifetime customer value
C) customer contribution
D) customer loyalty
E) customer relationship assessment

Question

Quizplus · Accepted Answer

Lifetime customer value refers to the long-term financial contribution of a customer or customer segment, taking into account their purchases over a certain period of time. It helps businesses understand the profitability of retaining a customer and provides insights into strategies for customer acquisition, retention, and relationship management. Options A, C, D, and E do not specifically refer to the financial contribution of a customer over time.

The Financial Contribution Through Sales Volume of an Individual Customer