Which of the following is the most reasonable criticism of sales promotion?
A) cannot account for results
B) can lead to consumer brand insensitivity
C) difficult to integrate with other elements of the communications mix
D) ineffective in the short term
E) difficult to determine specific objectives
Correct Answer:
Verified
Q5: Which of the following most accurately describes
Q7: Sales promotion is often the most effective
Q46: Which of the following is NOT a
Q47: Which of the following are the two
Q49: Sales manuals,training programs,and supportive materials are all
Q50: The consumer promotion that provides a reduction
Q53: Which of the following provide the consumer
Q55: Through the process of _,results derived from
Q57: Which of the following is LEAST likely
Q60: Which of the following is a common
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