The best measure of a successful trade promotion is whether ________.

Question

Quizplus · Accepted Answer

The ultimate goal of a trade promotion is to increase sales, so the best measure of its success would be an increase in sales. While increased brand awareness, channel members, and brand loyalty are important secondary outcomes, they are not as directly linked to the promotion's success as sales. The increase in inventories could be a positive sign but could also indicate a lack of success if the products are not selling through.

The Best Measure of a Successful Trade Promotion Is Whether