Trade promotions are most important in which of the following types of strategies?

Question

Quizplus · Accepted Answer

Trade promotions are most important in a push strategy, where the focus is on pushing the product through the distribution channel to reach the end consumer. This is achieved through trade promotions, which are incentives offered to the trade (distributors, wholesalers, retailers) to push the product through the channel. In a pull strategy, the focus is on creating demand among end consumers who then pull the product through the channel, so trade promotions are less important. End-user, direct marketing, and one-to-one strategies are all consumer-focused and do not involve trade promotions in the same way as push strategies.

Trade Promotions Are Most Important in Which of the Following