Manufacturers may offer a(n)________ allowance in return for the retailer's agreement to feature the manufacturer's products in its advertising.

Question

Quizplus · Accepted Answer

The term "advertising allowance" is used specifically to refer to the monetary incentive offered by manufacturers to encourage retailers to advertise their products. Therefore, choice B is the best answer. The other options (display allowance, promotion allowance, buying allowance, and loader allowance) may refer to other types of incentives or allowances offered by manufacturers but are not specifically associated with advertising.

Manufacturers May Offer A(n)________ Allowance in Return for the Retailer's