________ is a contractual arrangement between the manufacturer and the resellers,in which the manufacturer agrees to pay a part or all of the advertising expenses incurred by the resellers.

Question

Quizplus · Accepted Answer

Co-op advertising is a marketing and advertising strategy where a manufacturer agrees to share the cost of advertising with its resellers. This way, both parties can promote their products or services and reach a larger audience. In co-op advertising, the manufacturer usually provides guidelines on how the funds can be used and may also require pre-approval of the ads.

________ Is a Contractual Arrangement Between the Manufacturer and the Resellers,in