________ means building a product's marketing program around a sponsored event,such as the Olympics or a golf tournament.

Question

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Event marketing involves creating a marketing campaign centered around a specific event, such as a sporting event, concert, or festival. This allows brands to attract target audiences who are already interested in the event, and can help to create a positive association between the brand and the event experience. Sports marketing and co-marketing are also types of event marketing, but they are more focused on specific aspects of the event, such as sports teams or partnerships between brands. Co-branding and tie-in marketing are related concepts, but they involve partnerships between two or more brands rather than a single event.

________ Means Building a Product's Marketing Program Around a Sponsored