A manufacturer-designed display distributed to retailers who use it to call their customers' attention to product promotions is known as a ________.

Question

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A point-of-purchase promotion is a manufacturer-designed display that is distributed to retailers to draw the customers' attention to product promotions at the point of purchase. Trade incentives and spiffs are incentives offered by manufacturers to push their products in the market. Co-promotion is a marketing strategy where two or more companies collaborate to promote each other's products. Dealer loaders are incentives offered by manufacturers to their distributors or retailers to purchase a certain volume of products.

A Manufacturer-Designed Display Distributed to Retailers Who Use It to Call