Traffic counts are a metric used to evaluate the effectiveness of ________.
A) Internet advertisements
B) consumer promotions
C) out-of-home media
D) social marketing
E) guerilla marketing

Question

Quizplus · Accepted Answer

Traffic counts are a measure of how many people are passing by a particular out-of-home media placement, such as a billboard or transit ad. This metric helps evaluate the potential reach and impact of the advertising.

Traffic Counts Are a Metric Used to Evaluate the Effectiveness