A type of memory test in which respondents are asked to report what they remember from the ad about the brand is known as a(n)________ test.
A) recall
B) recognition
C) semiotics
D) likability
E) attitude

Question

Quizplus · Accepted Answer

A recall test asks respondents to actively retrieve information from memory, whereas a recognition test asks them to identify information that is presented to them. The other options (semiotics, likability, and attitude) are not types of memory tests.

A Type of Memory Test in Which Respondents Are Asked