Conviction and credibility are both surrogate measures for the key effect of ________.
A) perception
B) emotion
C) cognition
D) association
E) persuasion

Name: Conviction and credibility are both surrogate measures for the key effect of ________. A) perception B) emotion C) cognition D) association E) persuasion
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Question

Quizplus · Accepted Answer

The key effect that conviction and credibility aim to achieve is persuasion. These measures are used in attempts to persuade others to adopt a certain belief or take a certain action.

Conviction and Credibility Are Both Surrogate Measures for the Key