The delayed impact of advertising is referred to as the ________effect.
A) halo
B) social
C) indirect
D) carryover
E) instantaneous

Question

Quizplus · Accepted Answer

The delayed impact of advertising, which occurs when the effects of an advertising campaign continue to influence consumer behavior after the campaign has ended, is known as the carryover effect. This means that some of the messages and brand images conveyed in an advertising campaign can stick with consumers over time, leading to longer-term effects on brand awareness, attitudes, and purchase behavior. Other options such as halo, social, indirect, and instantaneous effects may be relevant in certain contexts, but they do not specifically describe the delayed impact of advertising.

The Delayed Impact of Advertising Is Referred to as the ________Effect